RLA Collective is a unique marketing services firm that combines its extensive over-the-counter (OTC) health and wellness category expertise with unparalleled passion, authenticity, commitment and personal attention. We work with clients – health, wellness and personal care brands – as a creative, collaborative team, not as a vendor. Our specialized agency grows to 100+ partners through a collective of vetted, niche specialists who help us to service brands in the health and wellness space.
We have a deep understanding of FDA, DSHEA, HIPPA, FTC and other regulatory oversight for the marketing of OTC, homeopathic, medical device and supplement products.
We specialize in creative marketing and communications that gets the attention and engagement of your target audiences.
We function as part of your team and can do as much or as little as you need, from handling one tactic for your brand, to coordinating and executing varied integrated marketing activities.
We work with all size budgets and time tables, with tactics that can grow with a brand and its sales.
We offer an integrated marketing approach for health and wellness brands
at every stage, or we can help with a piece of your brand marketing puzzle:
From newly launching, to heritage brands that have been around for decades, we typically work with small or emerging to medium-size brands with innovation in their category. In addition to OTC and supplement companies, including brands owned by private equity, we have great expertise working with consumer brands owned by Rx/pharma companies and understand the intricate approval/regulatory processes they often require. We also work with brands entering the U.S. for the first time. There is no one size fits all model – for some clients we offer specific marketing services amongst a team of agencies or consultants they hire; for others, we ARE their marketing department.
What an OTC brand (really, any brand!) is doing on their social media channels results in what is ultimately a real-time transcript of their marketing efforts (one that not only marketers, like myself, can see, but also your consumers, investors and retailers who sell your products or services). We may have no idea how many...Read More
Frankly, I’m over the constant obsession with millennials – in particular, how brands can reach them. The generation of the moment, we know most millennials can’t find good jobs, aren’t earning as much as their parents did when they were younger (the national average is $31,000 – $35,000 annually) and therefore don’t have a lot...Read More
I started my communications career in the 80s, when we believed that it took 3 impressions for a consumer to react, which seemed like a lot! How were we going to accomplish that? We were happy to make one impression! Now, with social media and digital so much a part of our daily lives, we’re...Read More