Your Partner For
Health & Wellness Marketing

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Marketing Specialists for Health & Wellness Brands


RLA Collective is a unique marketing services firm that combines its extensive over-the-counter (OTC) health and wellness category expertise with unparalleled passion, authenticity, commitment and personal attention. We work with clients – health, wellness and personal care brands – as a creative, collaborative team, not as a vendor. Our specialized agency grows to 100+ partners through a collective of vetted, niche specialists who help us to service brands in the health and wellness space.

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Counsel

We have a deep understanding of FDA, DSHEA, HIPPA, FTC and other regulatory oversight for the marketing of OTC, homeopathic, medical device and supplement products.

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Creativity

We specialize in creative marketing and communications that gets the attention and engagement of your target audiences.

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Coordination

We function as part of your team and can do as much or as little as you need, from handling one tactic for your brand, to coordinating and executing varied integrated marketing activities.

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Cost Effective

We work with all size budgets and time tables, with tactics that can grow with a brand and its sales.

Our Collective of Services


We offer an integrated marketing approach for health and wellness brands
at every stage, or we can help with a piece of your brand marketing puzzle:


Planning

  • Strategy
  • Consumer & Category Research
  • Brand Refresh
  • New Product Launches
  • Marketing Plans
  • Message Development
  • Naming & Trademark
  • Packaging Design

Asset Development

  • Content
  • Video
  • Website
  • TV Commercials
  • Product photography
  • Social Channels
  • Print & online content
  • Spokespeople
  • Coupons/Rebates
  • Sell sheets

Execution

  • Social marketing
  • Community management
  • Public relations
  • media events
  • Sweeps, promos and contests
  • Sampling
  • Influencer activation
  • Digital advertising & retargeting
  • Video distribution
  • Media buying
  • HCP education
  • Analytics & Reporting

Meet the RLA Collective Team


Our Clients


From newly launching, to heritage brands that have been around for decades, we typically work with small or emerging to medium-size brands with innovation in their category. In addition to OTC and supplement companies, including brands owned by private equity, we have great expertise working with consumer brands owned by Rx/pharma companies and understand the intricate approval/regulatory processes they often require. We also work with brands entering the U.S. for the first time. There is no one size fits all model – for some clients we offer specific marketing services amongst a team of agencies or consultants they hire; for others, we ARE their marketing department.

Collective Thoughts


Trying to reach caregivers? Let us help you.

Helping Brands Hit the Airwaves

We had a lot of fun producing the new Dormin commercial  that was recently showcased on Drug Store News. We are excited to be a part of the team that will bring Dormin sleep aid to store shelves this spring. We look forward to more exciting things to come for this brand in 2017!  

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Growing Consumer Brands

It’s always nice when a client confirms that our marketing efforts are working for them – and even better, when the media showcases that success. Here’s a great profile piece on one of our clients in MMR’s October 31st edition and how they’ve been turning around their 45-year old brand, from new packaging and increased...

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Let's Work Together


Join us as a client, marketing partner or staff member.

Contact Us