February  15,  2017 by Laura Giardina , in Health Marketing Strategies

Trying to reach caregivers? Let us help you.


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January  17,  2017 by Laura Giardina , in Client Success

Helping Brands Hit the Airwaves


We had a lot of fun producing the new Dormin commercial  that was recently showcased on Drug Store News. We are excited to be a part of the team that will bring Dormin sleep aid to store shelves this spring. We look forward to more exciting things to come for this brand in 2017!  

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November  14,  2016 by Robin Russo , President in Client Success

Growing Consumer Brands


It’s always nice when a client confirms that our marketing efforts are working for them – and even better, when the media showcases that success. Here’s a great profile piece on one of our clients in MMR’s October 31st edition and how they’ve been turning around their 45-year old brand, from new packaging and increased...

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August  04,  2016 by Alyson O'Mahoney , Executive Vice President/Partner in OTC PR & Social Media

Social Marketing is More Than Social Media


What an OTC brand (really, any brand!) is doing on their social media channels results in what is ultimately a real-time transcript of their marketing efforts (one that not only marketers, like myself, can see, but also your consumers, investors and retailers who sell your products or services).  We may have no idea how many...

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June  16,  2016 by Robin Russo , President in OTC PR & Social Media

Enough Already About Millennials


Frankly, I’m over the constant obsession with millennials – in particular, how brands can reach them. The generation of the moment, we know most millennials can’t find good jobs, aren’t earning as much as their parents did when they were younger (the national average is $31,000 – $35,000 annually) and therefore don’t have a lot...

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