Helping Brands Hit the Airwaves
We had a lot of fun producing the new Dormin commercial that was recently showcased on Drug Store News. We are excited to be a part of the team that will bring Dormin sleep aid to store shelves this spring. We look forward to more exciting things to come for this brand in 2017!
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Growing Consumer Brands
It’s always nice when a client confirms that our marketing efforts are working for them – and even better, when the media showcases that success. Here’s a great profile piece on one of our clients in MMR’s October 31st edition and how they’ve been turning around their 45-year old brand, from new packaging and increased...
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Social Marketing is More Than Social Media
What an OTC brand (really, any brand!) is doing on their social media channels results in what is ultimately a real-time transcript of their marketing efforts (one that not only marketers, like myself, can see, but also your consumers, investors and retailers who sell your products or services). We may have no idea how many...
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Enough Already About Millennials
Frankly, I’m over the constant obsession with millennials – in particular, how brands can reach them. The generation of the moment, we know most millennials can’t find good jobs, aren’t earning as much as their parents did when they were younger (the national average is $31,000 – $35,000 annually) and therefore don’t have a lot...
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Is Price Still Really “King” in a World Where Social Media is So Important?
I started my communications career in the 80s, when we believed that it took 3 impressions for a consumer to react, which seemed like a lot! How were we going to accomplish that? We were happy to make one impression! Now, with social media and digital so much a part of our daily lives, we’re...
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