June  16,  2016 by Robin Russo , President in OTC PR & Social Media

Enough Already About Millennials


Frankly, I’m over the constant obsession with millennials – in particular, how brands can reach them. The generation of the moment, we know most millennials can’t find good jobs, aren’t earning as much as their parents did when they were younger (the national average is $31,000 – $35,000 annually) and therefore don’t have a lot...

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June  14,  2016 by Robin Russo , President in OTC PR & Social Media

Is Price Still Really “King” in a World Where Social Media is So Important?


I started my communications career in the 80s, when we believed that it took 3 impressions for a consumer to react, which seemed like a lot! How were we going to accomplish that? We were happy to make one impression! Now, with social media and digital so much a part of our daily lives, we’re...

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June  14,  2016 by Robin Russo , President in Agency News

RLA Collective Debuts


I founded Robin Leedy & Associates some 30 years ago when I was a sole practitioner and my married name was Leedy. Things changed, as they often do — including who I was married to — and the PR practice I started grew and became a full-service PR agency with a staff, including a partner,...

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June  08,  2016 by Robin Russo , President in OTC PR & Social Media

Alternative TV Requires Alternative Marketing


Ok, ok, TV isn’t dead (we’re not trying to start a riot here!), but if your OTC brand’s target is millennials – the much-documented generation born between 1980 and 2000 – it might actually be time to “cut the cord” with traditional TV advertising. The popularity of Netflix, Amazon Prime, Sling TV and the recent...

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June  05,  2016 by Alyson O’Mahoney , EVP/Partner in OTC PR & Social Media

Today’s Tip: For the “Health” of Your Brand…


Maybe you don’t have a branded Pinterest page, but that doesn’t mean your product can’t play in this space. Make sure all key visual assets of your website are PINNABLE! That’s right, your product and brand image assets are all easily shareable by consumers in Pinterest if you allow them to be and give consumers...

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