Alternative TV Requires Alternative Marketing
Ok, ok, TV isn’t dead (we’re not trying to start a riot here!), but if your OTC brand’s target is millennials – the much-documented generation born between 1980 and 2000 – it might actually be time to “cut the cord” with traditional TV advertising. The popularity of Netflix, Amazon Prime, Sling TV and the recent...
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Today’s Tip: For the “Health” of Your Brand…
Maybe you don’t have a branded Pinterest page, but that doesn’t mean your product can’t play in this space. Make sure all key visual assets of your website are PINNABLE! That’s right, your product and brand image assets are all easily shareable by consumers in Pinterest if you allow them to be and give consumers...
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Being Short is In
From digital acronyms — LOL, BTW, ICYMI…WTF (oops!) — to memes, #hashtags or Tweets, consumers are now trained, even reliant on short, succinct messages or, let’s face it, SYMBOLS of messages (think emojis!), than ever before. Sure, we can argue that we’ve always been attracted to short bunches of words — pithy greeting cards, candy...
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Today’s Tip: For the “Health” of Your Brand…
Two words: hashtag search! The # symbol, known as the hashtag, is today’s equivalent of the card catalog. It’s the way online content is collected, curated and tracked, be it a trending daily phrase like #goodadvicein4words, a movement like #icebucketchallenge or, that’s right: YOUR BRAND NAME. Try your own brand name hashtag search (frankly, it’s...
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My Garage Sale: An Unexpected Lesson in Shopper Behavior
This past Saturday I held my first (and probably last!) yard sale. My hope was to get people to pay ME to take my junky — I mean, beautiful — clutter away, instead of having to pay someone with a dumpster to cart it off. I expected to pare down some of our unneeded belongings, spend...
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