June  01,  2016 by Alyson O’Mahoney , EVP/Partner in OTC PR & Social Media

Today’s Tip: For the “Health” of Your Brand…


Two words: hashtag search! The # symbol, known as the hashtag, is today’s equivalent of the card catalog. It’s the way online content is collected, curated and tracked, be it a trending daily phrase like #goodadvicein4words, a movement like #icebucketchallenge or, that’s right: YOUR BRAND NAME. Try your own brand name hashtag search (frankly, it’s...

Read More
May  23,  2016 by Alyson O’Mahoney , EVP/Partner in OTC PR & Social Media

My Garage Sale: An Unexpected Lesson in Shopper Behavior


This past Saturday I held my first (and probably last!) yard sale.  My hope was to get people to pay ME to take my junky — I mean, beautiful — clutter away, instead of having to pay someone with a dumpster to cart it off.  I expected to pare down some of our unneeded belongings, spend...

Read More