June 01, 2016⁄ by Alyson O’Mahoney , EVP/Partner⁄ in OTC PR & Social Media
Today’s Tip: For the “Health” of Your Brand…
Two words: hashtag search! The # symbol, known as the hashtag, is today’s equivalent of the card catalog. It’s the way online content is collected, curated and tracked, be it a trending daily phrase like #goodadvicein4words, a movement like #icebucketchallenge or, that’s right: YOUR BRAND NAME. Try your own brand name hashtag search (frankly, it’s...
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May 23, 2016⁄ by Alyson O’Mahoney , EVP/Partner⁄ in OTC PR & Social Media
My Garage Sale: An Unexpected Lesson in Shopper Behavior
This past Saturday I held my first (and probably last!) yard sale. My hope was to get people to pay ME to take my junky — I mean, beautiful — clutter away, instead of having to pay someone with a dumpster to cart it off. I expected to pare down some of our unneeded belongings, spend...
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