Agency News: Drug Store News Emerging Brands Special Issue

Check out what RLA Collective’s EVP/Partner Alyson O’Mahoney has to say about emerging brands in May’s special Drug Store News report. http://www.drugstorenews.com/special-report-breaking-through-common-denominators-success

RLA Collective Wins for Digital Marketing/Advertising at the 2017 North American Innovation & Insights Sabre Awards Ceremony

RLA Collective Debuts

I founded Robin Leedy & Associates some 30 years ago when I was a sole practitioner and my married name was Leedy. Things changed, as they often do — including who I was married to — and the PR practice I started grew and became a full-service PR agency with a staff, including a partner, and all the things that go with a small business. The Leedy name, however, stayed, since that’s how we were known, but over the last several years, we’ve been transitioning to “RLA,” knowing that a name change might be in the near future. And, as our business started to transition away from traditional communications and move more toward social media and digital marketing about a decade ago – with a strong focus on OTC/HBAbrand marketing — this process became even more important, since “Robin Leedy” was associated with “PR.”