RLA Collective Wins for Digital Marketing/Advertising at the 2017 North American Innovation & Insights Sabre Awards Ceremony

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RLA Collective Debuts

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I founded Robin Leedy & Associates some 30 years ago when I was a sole practitioner and my married name was Leedy. Things changed, as they often do — including who I was married to — and the PR practice I started grew and became a full-service PR agency with a staff, including a partner, and all the things that go with a small business. The Leedy name, however, stayed, since that’s how we were known, but over the last several years, we’ve been transitioning to “RLA,” knowing that a name change might be in the near future. And, as our business started to transition away from traditional communications and move more toward social media and digital marketing about a decade ago – with a strong focus on OTC/HBAbrand marketing — this process became even more important, since “Robin Leedy” was associated with “PR.”

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