January  20,  2021 by , in Agency News

RLA Named PRovoke Media Sabre Awards Finalist in Three Categories

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December  07,  2020 by , in Agency News

3 Ways to Make Your eCommerce a Marketing Powerhouse

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July  15,  2018 by , in Agency News

Ruder Finn Acquires RLA Collective to Expand Integrated Marketing and Analytics Expertise

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January  10,  2018 by Robin Russo , Founder in Agency News

RLA Collective Makes 2018 Innovation SABRE Awards Shortlist in Three Categories for Digital Marketing/Advertising Achievements

Agency’s Health Product Campaigns Stand Out from Crowded Field

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August  07,  2017 by Robin Russo , Partner in Agency News


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June  29,  2017 by , in Agency News

Agency News: Drug Store News Emerging Brands Special Issue

Check out what RLA Collective’s EVP/Partner Alyson O’Mahoney has to say about emerging brands in May’s special Drug Store News report. http://www.drugstorenews.com/special-report-breaking-through-common-denominators-success

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March  01,  2017 by Robin Russo , in Agency News

RLA Collective Wins for Digital Marketing/Advertising at the 2017 North American Innovation & Insights Sabre Awards Ceremony

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June  14,  2016 by Robin Russo , President in Agency News

RLA Collective Debuts

I founded Robin Leedy & Associates some 30 years ago when I was a sole practitioner and my married name was Leedy. Things changed, as they often do — including who I was married to — and the PR practice I started grew and became a full-service PR agency with a staff, including a partner, and all the things that go with a small business. The Leedy name, however, stayed, since that’s how we were known, but over the last several years, we’ve been transitioning to “RLA,” knowing that a name change might be in the near future. And, as our business started to transition away from traditional communications and move more toward social media and digital marketing about a decade ago – with a strong focus on OTC/HBAbrand marketing — this process became even more important, since “Robin Leedy” was associated with “PR.”

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