RLA Collective Makes 2018 Innovation SABRE Awards Shortlist in Three Categories for Digital Marketing/Advertising Achievements


January  10,  2018 by Robin Russo , Founder in Agency News

Agency’s Health Product Campaigns Stand Out from Crowded Field

RLA Collective has made the 2018 Innovation SABRE Awards shortlist for three programs in digital/marketing: “Best in Digital Marketing/Advertising” for an integrated media campaign with Vetoquinol USA; “Best Use of Video Networks” utilizing Facebook LIVE to showcase pet care advice from Tomlyn’s resident veterinarians; and “Best in Brand Narratives” for a unique video testimonial influencer campaign, “VSL#3: The Journey Back.”

Hosted by the Holmes Report, the 2018 Innovation SABRE Awards is among the world’s largest communications awards programs. It recognizes marketing campaigns that demonstrate the highest levels of strategic planning, creativity and business results that explore the collision of content, media, technology and more. “For RLA Collective, being a finalist in these digital categories – especially among some of the biggest industry players and brands — acknowledges our strategy, creativity and success in utilizing the latest digital platforms for efficient brand marketing,” says Alyson O’Mahoney, President/Partner, RLA Collective.

With a record number of entries and competition this year, the Innovation SABRE Awards are judged by senior executives in the communications and marketing industries. “We are thrilled to be recognized as finalists among some of the most innovative large and small players, including JetBlue, Blue Cross, GE, and Procter & Gamble,” says Robin Russo, CEO/Partner at RLA Collective. “As OTC health and wellness specialists for humans and pets, we not only understand how to bring about success in a highly regulated industry, we set very high standards for ourselves to develop digital strategies that integrate with a brand’s overarching sales and marketing objectives.”

The RLA team was especially honored to be a finalist in the overarching “Best in Digital Marketing/Advertising” campaign category for Vetoquinol’s Zylkene pet health supplement brand. “We took a specific sales objective and applied integrated digital tactics – from AI-driven digital advertising, to influencer/content partnerships to reach that objective,” explains O’Mahoney, who has been developing RLA’s expertise in digital marketing innovation.

“We took home a SABRE Award last year for the Colief Infant Digestive Aid digital campaign, ‘Answering a Mom’s Cry for Help,’ and are incredibly proud to receive three finalist nominations this year,” adds Russo.

The SABRE Award winners will be announced on Tuesday, February 13th, 2018 at the InterContinental Hotel in New York.