RLA Named PRovoke Media Sabre Awards Finalist in Three Categories


January  20,  2021 by , in Agency News

We’re honored and thrilled to be named PRovoke Media Innovation Sabre Awards finalists in three categories this year. The North America In2SABRE Awards program recognizes campaigns that demonstrate excellence in branding, reputation and engagement through an innovative lens. Finalists were selected from more than 700 entries across 60 categories. RLA garnered notice in the following three categories:

Best in Crowdsourcing & Co-creating: Viactiv Chews to be Strong User-Generated Content

Best in Digital Marketing/Advertising: Be Fever Ready with FeverAll

Best Content Creation for Media Sites (Paid) Be Fever Ready with FeverAll — FeverAll

The Viactiv Calcium Chews “Chews to be Strong” Campaign invited their consumers to share their own stories of strength during these challenging times. View more on this innovative campaign here.

FeverAll “Be Fever Ready” incorperated a strategically grounded combination of integrated tactics that included HCP KOLs, Content partnerships and our proprietary AI-driven targeted digital media to reach a niche audience of expectant or new moms. The objective was to generate authentic, positive brand awareness for FeverAll Acetaminophen Suppositories and encourage trial among this revolving audience. Happily, the work was a clear success with 19% dollar sales and 17.5% unit sales growth between April 2019 and March 2020. Better yet, FeverAll saw 59% growth over 5 years!

We’re very proud of the work and grateful for collaborative, long-standing clients that make the work succesful – and enjoyable!