August  07,  2017 by Robin Russo , Partner in Agency News

SURVEY OF PREGNANT AND NEW MOMS NOW AVAILABLE FOR DOWNLOAD


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June  29,  2017 by , in Agency News

Agency News: Drug Store News Emerging Brands Special Issue


Check out what RLA Collective’s EVP/Partner Alyson O’Mahoney has to say about emerging brands in May’s special Drug Store News report. http://www.drugstorenews.com/special-report-breaking-through-common-denominators-success

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January  17,  2017 by Laura Giardina , in Client Success

Helping Brands Hit the Airwaves


We had a lot of fun producing the new Dormin commercial  that was recently showcased on Drug Store News. We are excited to be a part of the team that will bring Dormin sleep aid to store shelves this spring. We look forward to more exciting things to come for this brand in 2017!

 

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November  14,  2016 by Robin Russo , President in Client Success

Growing Consumer Brands


It’s always nice when a client confirms that our marketing efforts are working for them – and even better, when the media showcases that success. Here’s a great profile piece on one of our clients in MMR’s October 31st edition and how they’ve been turning around their 45-year old brand, from new packaging and increased distribution into chains to integrated consumer marketing with RLA Collective. And the data show it’s working, with double-digit 52- week sales increases.

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June  16,  2016 by Robin Russo , President in OTC PR & Social Media

Enough Already About Millennials


Frankly, I’m over the constant obsession with millennials – in particular, how brands can reach them. The generation of the moment, we know most millennials can’t find good jobs, aren’t earning as much as their parents did when they were younger (the national average is $31,000 – $35,000 annually) and therefore don’t have a lot of money to spend. They are seriously self-focused (what younger generation isn’t?), technologically advanced (they grew up with technology) and are heavily involved in social media (the perfect outlet for their self-promotion). When it comes to brands, they rely on reviews and recommendations from those who share their opinions and lifestyle versus what brands tell them. So why all the fuss and obsession with reaching millennials when they aren’t even such big buyers of most of the products we market and sell – OTCs?

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