November  14,  2017 by Carl Nash , Lead Researcher on the Mom-Shop Report in E-Reports

The Transformative Power of Motherhood by Carl Nash, Lead Researcher on the Mom-Shop Report


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June  16,  2016 by Robin Russo , President in OTC PR & Social Media

Enough Already About Millennials


Frankly, I’m over the constant obsession with millennials – in particular, how brands can reach them. The generation of the moment, we know most millennials can’t find good jobs, aren’t earning as much as their parents did when they were younger (the national average is $31,000 – $35,000 annually) and therefore don’t have a lot of money to spend. They are seriously self-focused (what younger generation isn’t?), technologically advanced (they grew up with technology) and are heavily involved in social media (the perfect outlet for their self-promotion). When it comes to brands, they rely on reviews and recommendations from those who share their opinions and lifestyle versus what brands tell them. So why all the fuss and obsession with reaching millennials when they aren’t even such big buyers of most of the products we market and sell – OTCs?

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