July  07,  2020 by , in Brand Strategy

Influencer Marketing in 2020: Invest, Carefully


Now is the perfect time to invest but with a carefully managed approach

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June  29,  2020 by , in Artificial Intelligence (AI) digital advertising

Marketing Agility in a Covid-19 World


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January  10,  2018 by Robin Russo , Founder in Agency News

RLA Collective Makes 2018 Innovation SABRE Awards Shortlist in Three Categories for Digital Marketing/Advertising Achievements


Agency’s Health Product Campaigns Stand Out from Crowded Field

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November  14,  2017 by Carl Nash , Lead Researcher on the Mom-Shop Report in E-Reports

The Transformative Power of Motherhood by Carl Nash, Lead Researcher on the Mom-Shop Report


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August  24,  2017 by Robin Russo , Partner in E-Reports

Tapping Dads in the Purchase Cycle


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August  07,  2017 by Robin Russo , Partner in Agency News

SURVEY OF PREGNANT AND NEW MOMS NOW AVAILABLE FOR DOWNLOAD


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June  29,  2017 by , in Agency News

Agency News: Drug Store News Emerging Brands Special Issue


Check out what RLA Collective’s EVP/Partner Alyson O’Mahoney has to say about emerging brands in May’s special Drug Store News report. http://www.drugstorenews.com/special-report-breaking-through-common-denominators-success

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February  15,  2017 by Laura Giardina , in Health Marketing Strategies

Trying to reach caregivers? Let us help you.


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January  17,  2017 by Laura Giardina , in Client Success

Helping Brands Hit the Airwaves


We had a lot of fun producing the new Dormin commercial  that was recently showcased on Drug Store News. We are excited to be a part of the team that will bring Dormin sleep aid to store shelves this spring. We look forward to more exciting things to come for this brand in 2017!

 

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November  14,  2016 by Robin Russo , President in Client Success

Growing Consumer Brands


It’s always nice when a client confirms that our marketing efforts are working for them – and even better, when the media showcases that success. Here’s a great profile piece on one of our clients in MMR’s October 31st edition and how they’ve been turning around their 45-year old brand, from new packaging and increased distribution into chains to integrated consumer marketing with RLA Collective. And the data show it’s working, with double-digit 52- week sales increases.

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