Check out what RLA Collective’s EVP/Partner Alyson O’Mahoney has to say about emerging brands in May’s special Drug Store News report. http://www.drugstorenews.com/special-report-breaking-through-common-denominators-successRead More
We had a lot of fun producing the new Dormin commercial that was recently showcased on Drug Store News. We are excited to be a part of the team that will bring Dormin sleep aid to store shelves this spring. We look forward to more exciting things to come for this brand in 2017!
It’s always nice when a client confirms that our marketing efforts are working for them – and even better, when the media showcases that success. Here’s a great profile piece on one of our clients in MMR’s October 31st edition and how they’ve been turning around their 45-year old brand, from new packaging and increased distribution into chains to integrated consumer marketing with RLA Collective. And the data show it’s working, with double-digit 52- week sales increases.Read More
Frankly, I’m over the constant obsession with millennials – in particular, how brands can reach them. The generation of the moment, we know most millennials can’t find good jobs, aren’t earning as much as their parents did when they were younger (the national average is $31,000 – $35,000 annually) and therefore don’t have a lot of money to spend. They are seriously self-focused (what younger generation isn’t?), technologically advanced (they grew up with technology) and are heavily involved in social media (the perfect outlet for their self-promotion). When it comes to brands, they rely on reviews and recommendations from those who share their opinions and lifestyle versus what brands tell them. So why all the fuss and obsession with reaching millennials when they aren’t even such big buyers of most of the products we market and sell – OTCs?Read More