Today’s Tip: For the “Health” of Your Brand…

June  01,  2016 by Alyson O’Mahoney , EVP/Partner in OTC PR & Social Media

Two words: hashtag search! The # symbol, known as the hashtag, is today’s equivalent of the card catalog. It’s the way online content is collected, curated and tracked, be it a trending daily phrase like #goodadvicein4words, a movement like #icebucketchallenge or, that’s right: YOUR BRAND NAME.

Try your own brand name hashtag search (frankly, it’s a little addicting). You can check across many channels at once on hashtag search sites like Tagboard or Hashatit. You can also go to each social channel and put #yourbrandname into the general search bar to see what pops up.  It’s absolutely enlightening to see what consumers say about and how they photograph your brand on their own. #doittoday