Trying to reach caregivers? Let us help you.

February  15,  2017 by Laura Giardina , in Health Marketing Strategies


Some 40 million adults are assisting others with activities of daily living or medical tasks/needs, but targeting this group can be tough. We can help, with a cost-effective way of spreading the word online through influencers who ARE caregivers AND socially connected.

If you have a product, service or app that caregivers should know about — e.g. personal care, food prep, dressing, grooming, housekeeping, laundry, transportation, medication, then keep reading.

If this is the group you want to reach, take part in the unique, “Caregivers Must-Have Survival Kit” Influencer Co-op campaign being offered by RLA Collective, the health & wellness marketing specialists.

For a fraction of the cost of a traditional/single brand influencer campaign, this influencer co-op is a completely turn-key program from start to finish – and with a reach of approximately 3-5 million. In it, your brand and two other non-competitive brands will be featured in a variety of message-rich content that will post across social channels, such as Facebook, Twitter, Instagram and blogs of select health/lifestyle-focused influencers who are currently caring for an elderly or ill family member, spouse or friend.

RLA takes care of everything! All you do is provide us with the product for the influencers and key messaging. We work with the selected influencers to ensure that your product reviews or posts feature your brand in the most authentic voice.

The influencer co-op delivers the following:

  • Branded content with valuable third-party product endorsements driving traffic to your websites and social channels
  • Reach of approximately 3-5 million with 15-25 influencers
  • Wrap-up report and live links to all posts for you to re-market on your branded social channels
  • Sign up by February 22, 2017; contact Laura Giardina for details and timing —
  • Campaign begins March 1, 2017
  • If this co-op influencer campaign does not fit your timing or goals, here are a few other influencer activation campaigns we are planning:
    • Spring Into Good Health
    • “Lady Parts” Women’s Health & Wellness
    • Healthy Baby/New Mom
    • Healthy Summer Essentials

Contact: Laura Giardina,, 914-241-0086, ext.1020